The Bing Advantage: Why It Matters

While Google dominates the search market, BING powers approximately 6-7% of global search and up to 33% of desktop searches in the US when you include its network (Yahoo, AOL, DuckDuckGo in part, and Ecosia). That’s millions of potential visitors you could be missing!

Essential Bing SEO Strategies

1. Leverage Bing Webmaster Tools

Your first mission: Set up Bing Webmaster Tools! This free platform is your command center for Bing optimization.

• Submit your sitemap directly to Bing
• Monitor your search performance with detailed analytics
• Use the Site Scan tool for technical SEO issues (checks up to 10,000 pages)
• Implement IndexNow for instant indexing (co-developed with Yandex)
• URL Inspection Tool to debug specific page issues
• Copilot integration insights to see how AI interprets your content

2. Focus on Exact Match Keywords

Unlike Google, Bing still values exact match keywords more heavily. BAM! Use your target keywords naturally but precisely in:

1. Page titles (keep them under 60 characters)
2. Meta descriptions (150-160 characters)
3. H1 and H2 headers
4. First 100 words of content
5. Image alt text

Technical SEO for Bing

3. Page Load Speed Matters More

Bing places significant emphasis on page load speed. Optimize your site’s performance:

4. Social Signals Count

Bing openly acknowledges using social signals as a ranking factor. WHOOSH! Build your social presence:

• Share content on Twitter/X, Facebook, and LinkedIn
• Encourage social sharing with share buttons
• Engage with your audience on social platforms
• Build authoritative social profiles

Content Optimization for Bing

5. Quality Over Quantity

Bing favors established, authoritative content. Focus on:

• Comprehensive coverage of topics (2000+ words for pillar content)
• Regular updates to existing content
• Multimedia elements (images, videos, infographics)
• Clear structure with proper heading hierarchy

6. Local SEO Excellence

Bing Places for Business is crucial for local rankings:

1. Claim and verify your business listing
2. Keep NAP (Name, Address, Phone) consistent
3. Add photos and business descriptions
4. Encourage customer reviews
5. Update business hours and services regularly

Advanced Bing Ranking Factors in 2025

7. AI and Natural Language Optimization

With Copilot integration, Bing now prioritizes content that answers conversational queries:

• Write in a natural, conversational tone
• Include FAQ sections with question-based headers
• Create content that directly answers “how,” “what,” and “why” queries
• Use semantic variations of keywords, not just exact matches

8. E-E-A-T Signals (Experience, Expertise, Authoritativeness, Trustworthiness)

KAPOW! Bing values credibility indicators:

Bing-Specific Schema Markup & Rich Results

Implement structured data to help Bing understand your content and qualify for rich snippets:

Pro Tip: Bing supports additional schema types including FAQ, How-To, Recipe, and Video schemas. Use Bing’s Markup Validator tool to test your implementation!